DonorMetrics donor retention dashboard — logo with the seven donor-movement categories: Acquisition, Same, Upgrade, Downgrade, Lapsed, Recaptured, Growth.
See exactly who’s giving more, giving less, or gone — every year, automatically.

Nonprofits track thousands of gifts a year, but the question that actually matters — are we retaining and growing our donor base? — usually gets answered manually, in a spreadsheet, months after the fact.

DataEmbed built DonorMetrics, a web dashboard that automates the Fundraising Effectiveness Project’s “Growth in Giving” methodology, turning a raw gift export into year-over-year donor insight in seconds.

What it does

The app ingests gift-level donation records (donor ID, date, amount) and automatically sorts every donor, year over year, into the seven standard donor-movement categories:

For each category and year, the dashboard breaks results down by gift size — under $100, $100–249, $250–999, $1,000–4,999, and $5,000+ — showing total dollars raised, number of gifts, average gift, and donor count for each band.

Why it matters

Growth in Giving is a respected, well-established framework for measuring fundraising health, but calculating it by hand is slow and error-prone. This app turns that process into a live, always-current dashboard, so development teams can see retention and growth trends at a glance instead of rebuilding a spreadsheet every reporting cycle.

Key features

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